Label9420 is a Anti-Piracy system for consumer goods. The partner companies subscribe to Label9420 based on which they get a label which they can paste on every unit of there product. Once the a consumer buys a product he can scratch the label & can either SMS the Code, or call on an IVR system or Check the authenticity of the product on label9420.com.

Homepage with default state without user interaction

Homepage after user interaction/

The design of the page is made keeping real life Labels in mind hence the unusual label & tag like header. The background shows an allay of a supermarket store depicting consumer goods which Label9420 is targeting

The main emphasis of the website was on the checking of authenticity code. Once the page opens, the cursor is already at the Code 1 Section which glows to show it is selected. The consumer will enter the codes & select on check after which the box will extend using javascript animation to show whether the product is genuine, fake or whether the code in incorrectly entered. It checks in a database of codes for this.

News related to fake products is shown at the top. Below it are shown other ways to find authenticity of the product such as IVR System or SMS. Next to it are two icons based on Tango Icons set for Contact & About Label 9520. Clicking on any of these will open the next page in an overlay as shown in the image.

The client wanted two kind of logins, one for manufacturer & one for consumer hence the tabbed UI for login box which by default goes to Consumer because most of the times it will be the consumer visiting the website. Consumer can login to see a database of all the codes & the products he has authenticated in the past.

At the bottom is a scrolling list of partner logos. Clicking on any logo will open the partner company’s website.